- Determine what marketing information you wish to present on your Web pages.
- Select information for inclusion on the World Wide Web
- Prepare information for us to convert into your Web pages.
Text to be in ASCII format. Graphics in PCX format or supply originals for scanning.
- Indicate the type of layout you require.
- Prepare to receive inquiries and sales via E-Mail or other means.
- Add Web codes to existing text files
- Scan existing photos and illustrations into disk files
- Convert graphic files to appropriate file sizes and colour palettes
- We can create additional graphic elements, such as illustrations and technical drawings if required
- Add hypertext codes to link documents
- Load files on the Web server
- Test all text and graphic links
- Submit site for final approval
- Publish and promote the site on the Web
- Respond to inquiries
- Accept orders
UK-COMMERCE.COM
UK-COMMERCE.COM IS OWNED AND OPERATED IN THE UK IN ORDER TO SUPPLY A WEB PUBLISHING SERVICE
TO COMMERCE AND INDUSTRY THROUGHOUT THE COUNTRY.
MISSION STATEMENT
Our mission is to become the leading designer of high-quality, acceptably-priced Web sites which fulfil our business clients desires and cause them to succeed in their commercial ambitions.
Introduction to World Wide Web Pages
A business advertisement on the Internet is generally referred
to as a "home page" or a "Web page." We like to think of a Web
Site as your company's "window" to the world.It can provide an on-line catalogue of your services or products and promote your company to a wide and diverse audience.
Think of it as an active extension of your company as it will reflect your image and business style.
UK-COMMERCE.COM has developed six Web Site Packages at reasonable prices, one of which should be adaptable to your needs.
If you feel your needs something special we can supply customised sites to your individual requirements. The configurations shown are only suggestions. We will tailor your Web site to fit your company's needs.
Your business doesn't even need to own a computer to tap the power of the Internet. But people with computers, both at work and at home, -- higher income, higher educated potential customers--can find you and contact you from all over the world.
Marketing your Products on the World Wide Web
The steps to creating a presence on the World Wide Web are straightforward and similar to traditional advertising. As with any effective marketing technique, it takes understanding of how the market evaluates and purchases your products to create the most effective Web presence.
Determine what marketing information you wish to present on your Web pages.
You are probably already providing a variety of information to prospective clients. Some present an overview of your products, while brochures or catalogues provide detailed information. You might also send "white paper" documents, user manuals, and other expensive materials.You have probably wondered what is the exact combination of information needed to turn interest into prospects, and prospects into customers. There is no single answer for all people because there are so many different levels of interest, based on their current position in the product evaluation cycle.
If they are gathering information about future projects, you want to provide overview information and keep them on your prospect list.
If they are evaluating specifications for an upcoming purchase, you want to provide detailed product information in addition to overview material.
If they are about to buy a product, you want to give them whatever information they need to decide that your product is best for them.
By providing the product information they are looking for when they need it, your Web pages increase your awareness in the market and your sales conversion rate.
Select information for inclusion on the World Wide Web
One of the biggest differences between the Web and traditional marketing is that the space considerations are different. With a Web server, you have much more space to work with and can include more details, graphics, and examples to support a description of your product. An excellent way to take advantage of this space is by providing materials that educate as well as sell. A company that sells power supplies could provide a paper discussing the most common types of power outages and line surges. A company that sells accounting software could provide a fact sheet outlining the differences between cash-based and accrual accounting. The best type of educational material is the kind that compliments the more sales-oriented Web content, building a picture of a company that can offer knowledge and solutions as well as merely provide product.
Prepare information.
The preparation of your Web promotional material starts by gathering the art for your existing literature and promotional materials. By building on your existing inventory of electronic and physical art, we are able to keep costs down and integrate your "corporate look" into your Web promotional material.The process that we apply in order to create attractive, attention-getting Web pages includes:
We suggest that you add your Web address to any advertisements and promotions that you are running in other media
to allow readers to access the additional information easily.
Do not forget to add this information to your business cards, office stationery and fax header page.
Make sure your E-Mail address is included also.
Indicate the type of layout you require.
We have supplied a section on the order form to allow you to indicate the general layout of the Web pages you require.We will, initially, use our discretion on the overall design of your Web Site, whilst taking into account any specific requirements you may have stated.
Prior to publication we will advise you of a Web address to allow you to privately view the site or we can supply a B&W copy of the exact layout as it will appear to people viewing it.
We will amend the layout to take into account any changes you may require after your inspection.
Prepare to receive inquiries and sales
After we have generated awareness and interest in your Web pages, and after consumers have decided that your product is best for them, the next step in your Web marketing program is to:
Respond to inquiries
When on-line consumers find a product they like, they want to move from high-tech to high touch -- and ask a human a few questions.Sometimes you'll receive e-mail. Sometimes you'll receive phone calls. Either way, you must respond to these questions quickly and intelligently.
Why quickly? Because the speed of providing information on Web pages conditions people to expect quick answers to questions about their unique needs.
Why intelligently? Because the information you provide prospects on Web pages has taken them further through the product evaluation process than any other marketing process you've used.
While this reduces the time your sales staff spends with unqualified prospects, it increases the level of expertise needed in your sales staff.
If they can't quickly answer technical questions about your products, you'll lose sales that were already yours.
How UK-COMMERCE.COM can help you.
Your company can take advantage of these simple steps to creating a
business presence on the Internet's World Wide Web.
Through the use of the most innovative marketing tool in over a decade your company can reach millions of
people world-wide.
While others are experimenting with the Internet we can help you become a leader in turning this exciting market
into a new source of revenue.
The Webmaster would be happy to chat with you.
Please send any comments, suggestions, or problems to
mstone@uk-commerce.com.
WEBMASTER:- Michael Stone
UK-COMMERCE.COM
BAUGH FARM.
CHURCH LANE.
DOWNEND.
BRISTOL.
BS16 6PX.
ENGLAND.
TEL + FAX. (0) 117 9560775
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